Pay Per Click Advertising

Increase your Revenue, Market Share, and Profitability

Pay Per Click Marketing

For Google, Yahoo! and Bing pay per click is the quickest method of gaining visibility. Whether your website has just been launched or you are running a new campaign, PPC will drive traffic to your website. We will manage the whole process from creating adverts and suggesting keywords to monitoring your return on investment and suggesting campaign improvements. Our process brings transparency to the opaque world of paid search. The latest innovations and search engine marketing techniques are leveraged to empower brands and put control back in the hands of the advertiser. 

With CRS Websites, you have the right team, tools and advanced technology in place to build a solid search foundation. We conduct the critical research, track the competitive environment, develop innovative strategies, determine the most efficient media spend, craft the most effective messaging, analyze the data and constantly monitor, refine and optimize your campaigns. Our technology will drill down to the most granular data, helping foster your competitive advantage. CRS Websites uses the best technology in the industry to efficiently optimize efforts with precision and to identify new opportunities for exceeding your online marketing goals.

WHAT you can expect from our PPC Management

PPC Strategy

To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and UPS’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.


We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks if identified. It’s important to us that you own the accounts, and that you have a relationship with the network owners.Text...


We'll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape but avoid the areas which aren’t right for your business.

Adcopy Writing

We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.

Ad Extensions

Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.


Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.

PPC Optimization

Ongoing optimization will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all makes a difference overall.


We produce reports which provide meaningful insight into what’s going on with your PPC campaign, what we’ve done since our last report; what we’ve noticed your competitors doing and of course, how your paid search is performing against the key metrics you’re most interested in.

Click here to download our eBook on the power of Google Analytics.

You already have your website, you know you’re getting traffic, now you need to figure out your metrics. How can you find out the sources for your traffic? Where do you go to figure out where and when people are leaving your site? How can you expect to affect your page ranking without knowing which keywords are or aren’t effective?

Our PPC Process.